Monday, December 31, 2007

Apple wants you to place your orders from your wireless device.

Forbes.com is reporting that Apple has placed a few last minute patent applications before the new year, one of which would allow you to make an order without having to stand in line. Once the order is ready, your wireless device would blink or chime to let you know to pick it up.


Potential users of this technology should ask themselves if this is Apple's way of competing with Google Checkout. As most people know by know, Google wants to get involved in every aspect of your life so that they can learn as much about you and therefore deliver ads to you that you might actually consider looking at, instead of ads that have no interest to you whatsoever. Some complain about privacy, other complain about relevence.

Apple's patent does bear a resemblance to Google's Checkout because it claims systems would be able to store information where customers like to shop (physically, instead of online) about what they like to purchase. Consumers will likely be interested in ordering a cup of coffee or a value meal from their iPhone, cellphone, blackberry, or even laptop, though some might consider watching what purchases they attach their digital foot/fingerprint to.

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